# Core Essentials

> lightweight and optimised

### Cookie Policy

Last updated: [15 May 2025]

1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They enable core functionality, remember preferences, and help us understand site usage.

2. Cookies We Use


  
    TypePurposeExamplesExpiry
  
  
    Strictly NecessarySite navigation, security, session managementsession_id, csrf_tokenSession – 30 days
    PreferencesRemember choices (e.g. language)locale1 year
    AnalyticsCollect anonymised usage statsGoogle Analytics _ga, Plausible _plausible_*6 months – 2 years
    Marketing (optional)Measure campaign performanceMeta Pixel _fbp3 months
  


3. Consent & Control
On your first visit we display a cookie-consent banner:

  Accept all cookies – enables analytics & marketing cookies;
  Reject non-essential – sets only necessary cookies;
  Customise – granular control.

You can change or withdraw consent anytime via the “Cookie Settings” link in the footer or by clearing cookies in your browser.

4. Managing Cookies in Your Browser
Most browsers let you block or delete cookies. Disabling essential cookies may affect site functionality.

5. Third-Party Cookies
Third-party services have their own privacy policies (e.g., Google Analytics, Meta). We encourage you to review them.

6. Updates
We may update this Cookie Policy; changes are effective when posted with a new “Last updated” date.

7. Contact
Email support@core-essentials.com for cookie-related enquiries.

### Privacy Policy

Last updated: [15 May 2025]

This Privacy Policy explains how Core Essentials (“we”) collects, uses, and safeguards personal data when you interact with our website or Services.

1. Data We Collect


  
    CategoryExamplesLegal Basis (GDPR Art. 6)
  
  
    Account DataName, email, organisationContractual necessity
    Technical DataIP address, browser type, OS, error logsLegitimate interests (service security & improvement)
    Usage DataPages visited, plug-in settings, feature useLegitimate interests
    Billing DataPayment card last 4 digits, billing addressContractual necessity; legal obligation (tax)
    Support DataHelp-desk chats, emails, call recordingsLegitimate interests; explicit consent for recordings
  


2. How We Use Personal Data

  Provide & maintain Services
  Process transactions & send invoices
  Respond to enquiries & provide support
  Detect, prevent, and resolve security issues
  Improve and develop new features
  Send service-related notices (non-marketing)
  Send marketing communications only if you have opted in (unsubscribe anytime)


3. Sharing & Disclosure
We never sell personal data. We share it only with:

  Cloud hosting, analytics, payment, and support providers processing data on our behalf under strict DPAs;
  Professional advisers (lawyers, accountants) bound by confidentiality;
  Authorities where required by law or court order;
  A successor entity in the event of a merger or acquisition (subject to this Policy).


4. International Transfers
Where data is transferred outside the UK/EU we rely on adequacy decisions, Standard Contractual Clauses, or Binding Corporate Rules, as applicable.

5. Data Retention

  Account data – while your account is active + 6 years
  Technical & usage logs – 12 months
  Support data – 3 years after ticket closure
  Back-ups are deleted on a 30-day rolling basis


6. Your Rights
You may access, rectify, erase, restrict, port, and object to processing of your personal data, and lodge a complaint with the ICO. Contact support@core-essentials.com.

7. Security
We use TLS 1.2+ encryption in transit, AES-256 encryption at rest, least-privilege access controls, regular penetration testing, and documented incident-response procedures.

8. Children
Our Services are not directed to children under 16 and we do not knowingly process their data.

9. Changes
We will post changes on this page and, where appropriate, notify you by email.

10. Contact
Data-controller: Core Essentials Ltd. Email: support@core-essentials.com.

### Terms & Conditions

Last updated: [15 May 2025]
1. About Us
Core Essentials (“we”, “us”, “our”) is the trading name of [Core Essentials Ltd], a company registered in England & Wales (Company No. [ ]). Registered office: [address]. Contact: support@core-essentials.com.
2. Scope of These Terms
These Terms govern your (“you”, “Customer”) access to and use of our website, software add-ons, plug-ins, APIs, and any related services (collectively, the “Services”).
3. Acceptance
By downloading, installing, integrating, or otherwise using any Service you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, do not use the Services.
4. Licence
We grant you a non-exclusive, non-transferable, revocable licence to install and use the Services solely for your internal business purposes and in accordance with any accompanying documentation.
5. Your Responsibilities

 	Ensure you have adequate technical knowledge, backups, and disaster-recovery procedures before installing any add-on or plug-in.
 	Use the Services only as permitted by law and these Terms.
 	Maintain the confidentiality of any authentication credentials.

6. Intellectual Property
All intellectual-property rights in the Services (including source code, branding, and documentation) remain ours or our licensors’. Nothing in these Terms transfers ownership to you.
7. No Warranties
The Services are provided “as is” and “as available”, without warranties of any kind, whether express, implied, or statutory.
8. Limitation of Liability

 	Installation at Your Own Risk. Installing or activating our add-ons or plug-ins may affect website functionality, performance, security, or data integrity.
 	Exclusion of Certain Losses. To the maximum extent permitted by law, we shall not be liable for any:

 	loss of profits, revenue, business, contracts, or anticipated savings;
 	loss or corruption of data or software;
 	loss of goodwill or reputation;
 	indirect, special, incidental, punitive, or consequential damages,

whether arising in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable.
 	Cap on Direct Damages. Our total aggregate liability shall not exceed the greater of (i) £100 or (ii) the total fees you paid us for the affected Service in the 12 months preceding the claim.
 	Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under applicable law.

9. Indemnity
You agree to indemnify and hold harmless Core Essentials, its directors, employees, and agents from any claims, damages, liabilities, costs, and expenses (including legal fees) arising out of your use of the Services, breach of these Terms, or violation of law.
10. Termination
We may suspend or terminate your licence immediately if you breach these Terms. Upon termination you must stop using and destroy all copies of the Services.
11. Governing Law & Jurisdiction
These Terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction, except that we may seek injunctive relief in any jurisdiction.
12. Miscellaneous

 	Entire Agreement. These Terms constitute the entire agreement between us.
 	Severability. If any provision is held unenforceable, the remainder remains in effect.
 	Waiver. Failure to enforce any provision is not a waiver.
 	Assignment. You may not assign these Terms without our prior written consent. We may assign without notice as part of a merger, acquisition, or asset sale.
 	Updates. We may amend these Terms by posting a revised version and updating the “Last updated” date. Continued use constitutes acceptance.

### WebP Image Converter & Replacer

Convert your WordPress images to WebP for faster load times and a slimmer server footprint. WebP Image Converter & Replacer by Core Essentials replaces bulky JPEG/PNG files with lighter WebP versions (only when smaller), automatically deleting originals to free up disk space. No background processes, APIs or external services – just a safer, performance-focused way to optimize images.

Excerpt: Manually convert your WordPress images to WebP for faster load times and a slimmer server footprint. WebP Image Converter & Replacer by Core Essentials replaces bulky JPEG/PNG files with lighter WebP versions (only when smaller), automatically deleting originals to free up disk space. No background processes or external services – just a safer, performance-focused way to optimize images.

### Account



### Plugins



### Easy Updates Menu

Easy Updates Menu is a lightweight WordPress plugin that streamlines your plugin update process. It adds a convenient "Update Available" submenu under the Plugins menu, which only appears when updates are ready. No more wasting time navigating to the Installed Plugins page — just log in and start updating.

Excerpt: Easy Updates Menu is a lightweight WordPress plugin that streamlines your plugin update process. It adds a convenient "Update Available" submenu under the Plugins menu, which only appears when updates are ready. No more wasting time navigating to the Installed Plugins page — just log in and start updating.

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